Alice Ferris, MBA, CFRE, ACFRE, is the founder of GoalBusters, providing hands-on support for small to midsize charitable organizations in outsourced fundraising, strategic planning and board and staff training. She has more than 25 years of professional fundraising experience, and is in her eleventh year as Director of Development for KAWC Colorado River Public Media, and in her seventh year as Station Administrator for KGHR Navajo Public Radio. Alice is recognized in North America for her television appearances on public television fundraisers, during Downton Abbey, Ken Burns: The Civil War and Suze Orman’s Financial Solutions for You. Alice was the 90th professional to receive the Advanced Certified Fundraising Executive (ACFRE) credential, and is the chair of the ACFRE Credentialing Board. She also is a three-time honoree as Outstanding Fundraising Professional from the Association of Fundraising Professionals Northern Arizona Chapter, serves on the CFRE International board and the Wisconsin School of Business Bolz Center for Arts Administration Advisory board.
DIGITAL EVOLUTION: MANAGING CHANGE WHEN THERE ARE HUMANS INVOLVED
It is assumed by many that digital strategies must be included in marketing and fundraising in today’s age. Then why are there so few organizations that are truly effective with digital? Perhaps it is not a lack of knowledge, but a lack of a culture that embraces innovation. Legacy staff and volunteers, “we’ve always done it this way” perspectives, and plain old inertia can put many frustrating road blocks in your way. There are ways, however, for the persistent and patient to guide the change process and help an organization evolve. We’ll discuss the stages of organizational growth, personality archetypes you may encounter, and strategies to build momentum toward digital evolution.