Claire Kerr has worked for non-profit organizations in the economic development, education, and health and research sectors. As Director of Digital Philanthropy at FrontStream, Claire provides best practices to charities as they fundraise through web, social & mobile channels. She shares FrontStream’s benchmarking data about online donor behavior through research papers and presentations to the broader charitable sector. Claire teaches “Social Media Community Management” and “Digital Strategies for Charities & Non-profit Organizations” at George Brown College in Toronto. Follow her on Twitter at @snotforprofit
BEND THEM TO YOUR WILL: THE POWER OF A CUSTOMIZED CALL-TO-ACTION!
You already know it’s a best practice to segment and tailor your organization’s communications to maximize donations or encourage fundraising on behalf of your cause … But, do you know the proven techniques that motivate your online audiences to take actions to support you?
In this session, we’ll demonstrate how you can target your ideal online donors, volunteers, and followers – unleashing customized content at the best time, to the right people, with the perfect call-to-action!
We’ll dive into what we know about Canadian donors and their actions online, giving you the big benchmarking intel you need to encourage your most engaged supporters to do more for your good cause.
You’ll leave with real-world tactics you can apply to your digital campaigns immediately.