Jay Hollister

Organization:
Canadian Red Cross
Title:
Director, National Donor Experience & Engagement
Website:
http://www.redcross.ca/

Jay Hollister is the Director, National Donor Experience & Engagement at the Canadian Red Cross. Jay is a customer experience professional with 10 years’ experience working in both the for-profit and non-profit spaces. In his current role, Jay oversees supporter services, loyalty & retention programs, telephone fundraising and all donor communications. Previously, Jay worked in the business process outsourcing vertical, supporting financial services companies with contact centre and customer experience solutions. He was responsible for business operations and client services for a large Canadian credit card issuer. A graduate of the University of Ottawa and Algonquin College, Jay has a Bachelor’s degree in American history and completed a post-graduate program in Project Management.


Session Information

MOBILE LEAD GENERATION THAT WORKS

In 2016, the Canadian Red Cross jumped into mobile lead generation with both feet. Join us as we share everything we learned – good and bad – so that you can learn from our mistakes and start using text to generate leads and find new monthly donors.

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Sponsors

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Conference Hosts
CFA America
Stephen Thomas Ltd.
Platinum Sponsor
Silver Sponsors
FrontStream
Causeworx
Lunch Sponsor
DATA CM
Reception Sponsor
PearTree
Stephen Thomas is a member of the CFRE Approved Provider program and attendees of the 2017 Digital Leap Conference can earn points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification.